Branding Mistakes

Do your brand a favour: Don’t be vanilla

I found it challenging finding an image for this post. And that is saying a lot/everything. People aren’t uploading photos of plain vanilla ice-cream;

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Question Everything

What can you get away with wearing at work?

Good question. First, you have to appreciate a few things.. That this is a question about the firm’s culture/brand vs. an individual’s. That culture

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How To's Question Everything

How do you get a tiger to drink?

I have worked with Partners for decades both as an employee and now as an Advisor. And I still very much work with Partners.

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How To's

Starting a new firm? Ditch your Ex

Do you belong to any of these groups and are about to launch into the planning phase of setting up your own Firm? Group

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How To's

Points to consider when you receive a referral

Profitability and RelevanceIs the work profitable or beneficial to your practice? Reputational RiskMight it be carrying a level of reputational risk that is too

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Branding Mistakes

Brand mistakes: Fitting in too well

“Only someone wishing to disappear would ever strive to ‘fit in’.”Shaun Hick A team with members that are so coordinated that they feel like

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